Ebay can also be used to supplement your own online site, use Ebays massive traffic and direct them to your own (staying within Ebays T&C's of course).
I started off years ago selling on ebay and then developed my own sites and still to this day use ebay for buying of course but also to develop my own sites as well.
Due to the success of ebay and the nature with which it has grown it is harder to get a sustainable profit from it (not impossible though) and so strategies need to be adated likewise IMO.
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