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In recent years, China ornaments gradually accelerate development of the industry, more and more people with lofty ideals through a variety of means such as ornaments joining chain to join the industry to achieve their dream of braving venture. However, the Chinese ornaments industry is still in its infancy, ornaments joining chain Yetai more is the lack of the necessary norms and nurture. Lack of marketing skills and training systems also apparently become ornaments Practitioners one of the major obstacles on the path to growth. This article is divided into Chinese ornaments basic industries status analysis, market trends classification, the main form of marketing and development trends, six major competition strategy in four parts, and hoped that through a preliminary investigation on the basis of Chinese ornaments industry analysis and recommendations to the vast number of ornaments practitioners, operators and persons joining some useful enlightenment.

China ornaments major industry trends and sales forms
1. Sales form
2000, the China market has not formed a real sense ornaments industry. Then ornaments mainly by furniture industry, the gift industry, flowers, bedding and other products distributed sales. 2000, as China's economy continued warming, Guangzhou, Shanghai, Beijing and other places ornaments consumption costs begin to rise, so in 2000, there have been some small ornaments franchised shops.
Large cities ornaments trend : the large number of foreign multinational companies about China ornaments huge market. In the past two years, particularly this year, some large shopping centers are specialized launched ornaments zones. Ornaments franchised counters and shopping malls are the two main marketing channels.
Small cities ornaments consumption as a result of constraints such as income level, to retain the current approach of previous sales, to flowers shop, gift shop sales in the form of ornaments, their products are generally more ordinary ornaments, low grade products. But recently sales model has gradually shift towards large cities.
In recent years, the ornaments of traditional wholesale model is not the main by-led multi-channel distribution Yetai become the main channel for the industry at this stage ornaments, while brand franchise chain operations with their scale advantages of a new business. 2005, accompanied by Korea aypearl ornaments brand landing China, and the tremendous brand, price, management, services, extension, training and support for allied chains advantages will undoubtedly change China ornaments traditional industry business model for the investors incubate successful addition to staying open membership model, the Chinese mainland, the small investors much benefit.
Although the changes make ornaments circulation distribution to end-oriented, traditional ornaments wholesale market, small shops and individual ornaments franchised shops distribution channels, and ornaments former franchise chain stores, traditional small ornaments shops, traditional brand stores and flagship stores, the main stores, online ordering, and other new terminals coexist in the same market conditions over time will continue. Aypearl accouterment, and other international brand new model into the Chinese mainland market, its website online membership system for e-commerce systems ornaments provided a convenient chain stores joining the new network platform.
2. Trends
China ornaments from the course of development of the industry, the current industry ornaments in a stable and rapid development stage, the future 3-5 years, with the sustained and rapid economic growth and people's material and cultural standard of living continue to improve, ornaments industry consumption going forward will be greater development. At the same time, with the development of society, it is continually evolving concept, growing entrepreneurial awareness, people will no longer money as "dead money" but "to money for money," the limited funds will be invested by promising cause, the struggle to achieve funding through the unlimited return for ornaments will bring a lot of business agents and former dealers, and other channels newly emerging force.

Ornaments basic trends can be summarized in the following specific points :

A. Ornaments of the expansion. Development built by the previous ornaments and ornaments, foot ornaments, Xiongshi, kits ornaments, Jushi, Taiwan ornaments, beds ornaments and the Housing ornaments, the quest for consensus mix of the various aspects of life.
B. Ornaments of the lovely and delicate tendency. Including Japan, South Korea and the United States cartoon culture played an important role in ornaments, cartoon-based, the image of lovely everywhere, but also popular.
C. Ornaments of the daily tide. Festival and the importance of personal anniversary rise interpersonal make ornaments are symbols of the development needs of a substantial increase in the number and frequency of purchase, which is reflected in the constellation, though representatives of symbols related to the sale ornaments.
D. Low end ornaments development. From materials and styles to channel ornaments for the popular trend of very prominent civilians.
In the survey, we can easily find high-quality and low-cost consumer choice ornaments are two primary considerations to low end ornaments enhance the quality, we should follow the trend. In this regard To the quality known in Korea aypearl ornaments worth our study.

China ornaments market competition six major strategies

Based on the above, we can know ornaments development is the most important feature ornaments are no longer the traditional single ornaments, but found more dependent point for the series and the development of related products. However, enterprises should be how generous, can the prospective market pulse and enhance their competitiveness? Liu Jack marketing consultants in consumer surveys and market analyses related to the ornaments industry enterprises and practitioners competition following six strategies :
1. Enterprises should clearly set their own brand positioning and integrity awareness
Ornaments final competition will apply to industries brands and channels competition. Industry enterprises should have a clear brand positioning, competitive strategy and long-term promotion and operation mechanism, if enterprises lack brand awareness and long-term strategic planning, channel and consumers will ultimately lose, the ultimate loss of market.
Market space is vast, and the ability of each manufacturers are limited. How can in their own areas of concern grow in size and strength, and the key point lies in whether or not the sub-market. Ornaments and clothing, are targeted, a 17, 8-year-old girl in the white-collar work is clearly needed and has been the ornaments different. So concern consumer demand, the demand for different produce different products, broken down big market, a small market, not big eyes, small stomach, a breakdown of the various market products will be targeted consumers follow a brand, or even in different time periods, despite the changes in demand, concerns remain the same brand. These are core to consumer-based marketing concepts.
Changes in consumer lifestyles, the need to consider related ornaments. A few years ago, the mobile phone is only communications tools, and mobile phones with universal application, the mobile phone's functions have far exceeded previous. Mobile phone needs beauty, the need to decorate ornaments, mobile phones require different ornaments with the section to highlight the different users and mobile phone demand ornaments achievements broad market prospects. This is the concept of change and consumer lifestyles brought about by the market, mobile phones are just one example of the new ornaments, manufacturers should be sensitive to the consumers perspective, the capacity to understand the needs of consumers and continuously create consumer "demand."